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About Us

While other South Asian news and lifestyle magazines are written for aspirational readers, Desi Today is geared toward men and women who have arrived. Our readers have a reverent take on fashion, beauty and pop culture; both the means and knowledge to invest; can order with confidence in a fine restaurant; have a healthy respect and admiration for the opposite sex; take vacations that enrich their lives and recharge their energy; and have mastered many of life’s basics. What they want is a primer on how to lead a richer, better, fuller, powerful and more meaningful life.

Desi Today Magazine is a News and Lifestyle publication that appeals to 18 to 45 year old South Asian men and women who are affluent, educated, professional and brand savvy consumers. Desi Today’s up to date articles, comprehensive editorial content, and focus on South Asians within British Columbia crosses over all cultural boundaries, creating an effective, cost efficient and innovative vehicle for your advertising message. Our magazine doesn’t stand still – it continually reinvents itself, always striving to delight, inform, and inspire its readers. We uncover the smart edge of culture: the people, places, things and trends that intelligent, sophisticated South Asian’s want, need and ought to know.