Miley Cyrus: train wreck or marketing genius?
Love her or hate her, everyone is talking about Miley Cyrus these days. After her twerking performance at the VMA Awards and her naked video showcasing the release of “Wrecking Ball,” many have been surprised by Miley’s provocative behaviour. But after the release of her album, Bangerz, marketing experts believe that her behaviour isn’t cheap stunts, there is marketing savvy behind them.
Cyrus joins other celebrities like Madonna, Cher and Lady Gaga, who also take risks but profit big time from their personas.
Recently interviewed about her growing fame, she was asked how it feels to “basically be the most famous woman in the world right now,” to which she replied:
“It feels pretty sick. Only because I have been gone for a few years, where I wasn’t doing anything and I wasn’t working. So now it feels like all that work in the studio did pay off. And I had so many times where I had to tell people like, “Yo, just trust me, I’m telling you with this ‘Can’t Stop’ video this is going make people watch” or with ‘Wrecking Ball’ saying, “this is going to make people go crazy.” And once I did ‘Can’t Stop’ that’s when people really started trusting me. At first on paper that video sounded insane, no one understood it and I’m just like, “let me film it and then if it doesn’t work out you never have to trust me again but if it works out you have to let me drive this ship, you know I’m on to something.” And then they call me and they’re like “yo, you’re onto something!” You know me and Rankin were talking about it. With magazines, with movies, it’s always weird when things are targeted for young people yet they’re driven by people that are like 40 years too old. It can’t be like this 70 year old Jewish man that doesn’t leave his desk all day, telling me what the clubs want to hear. I’m going out, I know what they want to hear. I know when you’re in a club, what makes everyone go crazy and when the time is where everyone’s like “alright I’m going to get a drink”. I know when people walk off the dance floor and I know what’s driving it so I’ve got to be the one doing it because they’re just not in on what 20 year olds are doing.”